Pet parents don’t make decisions lightly. Whether they’re choosing a new food, managing a health concern, or preparing for a seasonal change, they’re looking for reassurance, education, and brands they can trust.
That’s why video-led retail media formats like PetBreak play an important role in modern pet marketing. By combining premium video content with trusted retail environments, PetBreak helps brands educate pet parents, build credibility, and stay visible across the shopping journey.
In this guide, we’ll break down how PetBreak works, when to use it, and how performance is measured, so you can decide whether it’s the right format for your campaign objectives.
What is PetBreak?
PetBreak is a video-led retail media campaign format delivered across the PetAds ecosystem, reaching pet parents offsite, onsite, and in-store.
At its core, PetBreak uses 15–30 second premium video content, supported by digital display assets, to tell a brand story in a way that feels informative and engaging rather than interruptive. Campaigns are co-branded with Petbarn, helping brands benefit from retailer trust while delivering expert-led education to pet parents.
Why Video-led Retail Media Matters in Pet
Pet is a category built on care, trust, and routine. Many purchasing decisions are emotional, considered, and influenced by long-term outcomes — not impulse alone.
When video is delivered through a retail media network like PetAds, it also benefits from context. Pet parents are already thinking about their pet’s needs, making them more receptive to educational content that helps inform their decision.
Video works particularly well in this context because it allows brands to:
- Explain benefits clearly and visually
- Share expert advice in an accessible way
- Build emotional connection and credibility
- Demonstrate product use or outcomes
Unlike traditional video advertising that sits far from the point of purchase, PetBreak is designed to work within a retail media environment – connecting storytelling with shopping behaviour.
Expert-led Content Pet Parents Trust
PetBreak campaigns can feature expert-led video content created with PetAds’ resident vet, Michael Yazbeck. By combining veterinary expertise with brand storytelling, PetBreak helps pet parents better understand their pet’s needs – and builds confidence at the moment they’re making decisions.
Key Benefits of PetBreak Content
Builds credibility through trusted co-branding
PetBreak campaigns are co-branded with Petbarn, reinforcing trust and authority. This is especially valuable in categories where reassurance, safety, and expertise matter.
Educates pet parents at the right moment
Rather than sales messaging, PetBreak focuses on education-led storytelling — helping pet parents understand problems, solutions, and benefits in a way that feels helpful.
Supports omnichannel brand presence
By appearing across digital, social, and in-store environments, PetBreak helps brands stay visible across multiple touchpoints, reinforcing recall and familiarity.
Encourages long-term loyalty
Consistent, value-driven messaging builds confidence over time, supporting not just immediate outcomes but ongoing brand preference.
How PetBreak Works
PetBreak campaigns are designed to deliver consistent messaging across a range of channels, maximising reach while maintaining relevance.
Hero content: 15–30” premium video content with expert endorsement and digital display assets, co-branded with Petbarn. Clear, benefit-led storytelling with expert framing
Campaign: Video-led campaign promoted to pet parents across the PetAds ecosystem.
Distribution: BVOD, SVOD, YouTube, digital owned channels, in-store and social.
Best for: Brands looking to drive credibility, educate customers and maximise ROI.
When PetBreak is the Right Choice
PetBreak is best suited to brand-led objectives, particularly when education and trust are important drivers of performance. Common use cases include:
New Product Launches
Introduce a new range, benefit, or innovation with context and explanation, helping pet parents understand why it matters.
Hero Campaigns
Support key trading moments with storytelling that goes beyond price-led messaging.
Seasonal Peaks
Address time-sensitive needs such as parasite protection, storm anxiety, summer care, or travel-related products.
Always-on Brand Visibility
Maintain consistent presence across the PetAds ecosystem to reinforce familiarity and trust over time.
If your product benefits from explanation, demonstration, or reassurance, PetBreak is a strong fit.
How PetBreak Fits into a Broader Retail Media Strategy
PetBreak works best when integrated with complementary retail media formats.
Campaigns can be extended or reinforced through:
- Homepage placements
- Category banners
- Sponsored Products
- In-store aisle fins and POS
This creates a connected experience, from awareness and education through to product discovery and in-store influence.
Measuring PetBreak Performance
Because PetBreak sits within a retail media environment, campaigns can be supported by closed-loop measurement.
This means brands can understand how video activity contributes to on-site engagement and performance, rather than relying only on proxy metrics like views or clicks.
Measurement and reporting can include:
- Impression delivery and engagement benchmarks
- High-level performance insights from previous campaigns
- Signals related to discovery, consideration, and conversion (depending on format and placement)
- Performance trends over time, supporting optimisation and learning
This approach gives brands clearer insight into what’s working and helps inform future activity.
Bringing Brand Storytelling Closer to the Shelf
PetBreak helps pet brands connect with pet parents through premium video, trusted retail environments, and measurable retail media outcomes.
By combining education, credibility, and omnichannel reach, it bridges the gap between brand storytelling and real shopping behaviour.
Campaign Planning & Creative Support
Campaign Planning
PetBreak campaigns are designed to be flexible, allowing brands to align activity to their specific objectives, timelines, and moments that matter.
Campaigns typically run across a defined period to support goals such as:
- Launching a new product or range
- Building awareness and consideration at scale
- Supporting key seasonal or promotional moments
- Maintaining always-on brand visibility
End-to-end Content Creation
PetBreak campaigns can include end-to-end content support, with PetAds collaborating with brands to bring their story to life.
This includes:
- Co-creating video content with PetAds’ resident vet, Michael Yazbeck, helping deliver expert-led education pet parents trust
- Producing the core 15–30 second video asset
- Developing additional supporting assets to extend the campaign across digital, social, and in-store environments
