PetAds gets you closer to pet parents.
Everywhere they shop.

Partner with PetAds to be part of a special relationship built on love, trust and loyalty.

The only pet media platform powered by millions of real transactions, we get your brand closer to an audience of highly engaged pet parents ready to shop. (And they love to shop.)

Let’s Connect

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Biggest Pet Supplies Retailer in Australia*

2.M

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Friends for Life Loyalty Club Members

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Social Followers

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Stores Nationwide

Where Australia’s #1 petcare retailer meets the #1 retail media experts.

At the heart of PetAds is Petbarn – Australia’s most loved pet retailer.

With 2.8M Friends for Life loyalty club members, we have exclusive insights into shopper preferences, behaviours, and purchasing patterns.

Because we’re serious about being one of Australia’s most trusted pet brands, we work with the very best in retail media, reo, powered by oOh! media.

The only pet media platform powered by millions of real transactions.

Integrated omnichannel platform.

Closed-loop reporting.

Segmentation tools.

Real-time bidding.

GDPR and CCPA compliant.

Co-branded campaigns.

Advanced campaign analytics.

Engaging pet parents at every stage.

BARK LOUD
(Broad Reach).

Audience Extension (AXT).

In-store Screens, Branded video content (Petbreak), Vertical content (Pet Hacks).

POISED TO POUNCE
(Precision Reach).

Premium Video, Display, PMAX, YouTube, Meta, Tik Tok.

Homepage Carousel & Tiles.

Sponsored Search, Sponsored Products & Widgets.

EDMs (coming soon).

How we put pets at the heart of every campaign.

PetAds is powered by Petbarn’s friends for life loyalty program and reo’s advanced media analytics.

We know what pets need for a healthy and happy life. And we have the data to position your brand in the right place, at the right time for your ideal audience.

That’s how we go beyond ad placement to campaigns that resonate in moments that matter.

Let’s Connect

Unleash the power of pet connections.

Start with smarter strategy.

Plan for higher ROI with insights you can’t get anywhere else.

Exclusive access to pet parents.

Unparalleled access to a loyal community of pet parents.

Precision pet media.

Exclusive access to target high-performing Petbarn locations.

Strategic customer journey positioning.

Your brand in-store, on-site and off-site.

Land a trusted message.

Get closer when you partner with PetAds.

Go beyond visibility.

Balance sales and sustainable growth.

Hear from our satisfied partners.

“With this platform, we were able to reach 1.2 million shoppers a week, boosting our product visibility by 40% and driving double-digit growth in sales.”

Client name, Company

“The data-driven insights provided by the team were a game-changer. Our ad placements became more strategic, leading to measurable improvements in ROI.”

Client name, Company

“With this platform, we were able to reach 1.2 million shoppers a week, boosting our product visibility by 40% and driving double-digit growth in sales.”

Client name, Company

Ready to paws for a chat?

Step 1: Let’s talk goals. Drop us a line and tell us what you’re hoping to achieve.

Step 2: Pet-friendly plan of attack. We use data insights and create a smart strategy to make it happen.

Step 3: It’s go time. We create the campaign, go live, and share the results — you’re covered from start to finish.

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Who can partner with PetAds?

Brands that want to connect with pet-loving households! From pet food and accessories to insurance, cleaning products, and lifestyle – get your brand closer.

What channels are available?

What isn’t? We offer 22+ digital and physical touchpoints in-store, on-site and off-site. From the Petbarn website, social media and in-store digital screens – PetAds gets you closer.

How are campaigns targeted?

We use first-party shopper data, interest-based targeting and insights to deliver the right message, to the right audience, at the right time. Whatever your goals – acquire new customers or boost repeat purchases – we’ll tailor the strategy to fit.

Do you offer creative support?

Absolutely. PetAds provides end-to-end creative support to help your brand shine across our network. Whether you need help designing digital ads that perform across our online and in-store assets, or you’re looking to film compelling social content that resonates with pet lovers, our team can assist. From concept development to production and final delivery, we’ll work with you to bring your campaign to life.

What kind of campaign reporting do I get?

PetAds provides clear post-campaign reports with no fluff, just results – including reach, engagement, and ROI.

How do I get started with PetAds?

Fill in the form or reach out to the team. We’ll set up a chat about your campaign goals. Easy!

Got questions?

Explore the FAQs for all things connection, partnerships and campaigns.

Contact us today to learn more.

Let’s Connect

PetAds gets you closer to pet parents. Everywhere they shop.

Where Australia’s #1 petcare retailer meets the #1 retail media experts.

The only pet media platform powered by​ millions of real transactions.

Engaging pet parents at every stage.

BARK LOUD(Broad Reach).

POISED TO POUNCE(Precision Reach).

How we put pets at the heart of every campaign.

Unleash the power of pet connections.

Start with smarter strategy.

Exclusive access to pet parents.

Precision pet media.

Strategic customer journey positioning.

Land a trusted message.

Go beyond visibility.

Hear from our satisfied partners.

Ready to paws for a chat?

Got questions?

Contact us today to learn more.

PetAds gets you closer to pet parents.
Everywhere they shop.

The only pet media platform powered by millions of real transactions.

BARK LOUD
(Broad Reach).

POISED TO POUNCE
(Precision Reach).