Insights
Latest Thinking on Pet Retail Media and Shopper Behaviour
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– FEATURED POST –
What Is a Pet Retail Media Network and Why It Works for Pet Brands in Australia
Learn what a pet retail media network is, how it works, and why Australian pet brands use it to reach pet parents with first-party data and measurable results.
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PetAds Unleashed: Melbourne Brings the Energy
PetAds Unleashed landed in Melbourne with big energy, sharp insights, and a room full of pet passion. From full-funnel retail media to real campaign results (and a few puppies), the…
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PetBreak: How It Works, Best Use Cases, and How to Measure Performance
PetBreak is a retail media format designed to reach pet parents while they’re actively browsing and shopping. Learn how it works, when to use it, and how to measure success.
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Retail Media Advertising FAQs: What Pet Brands Need to Know
Get clear answers to the most common questions about retail media advertising for pet brands — how it works, why it matters, and how PetAds helps you reach pet parents.
Frequently Asked Questions
Who can advertise on PetAds?
PetAds is designed for brands that support pet parents across food, health, care, services and lifestyle. Whether you’re an established pet brand or a newer challenger, PetAds helps you reach highly engaged pet shoppers at moments that matter – both online and in-store. Please note that your product must be sold through Petbarn stores!
PetAds also works with relevant non-endemic brands that naturally align with pet parent needs — such as insurance, utilities, automotive and home services — looking to connect with pet parents in high-intent retail environments.
Can media agencies plan and buy PetAds campaigns?
Yes. PetAds works closely with media agencies to plan, activate and measure campaigns on behalf of their clients. We provide clear inventory, audience insights and reporting to ensure campaigns are easy to buy, optimise and evaluate alongside broader media plans. If your agency hasn’t recommended a PetAds media strategy, ask them ‘why not’?!
What makes PetAds different from standard digital advertising?
PetAds is built on real retail behaviour, not assumptions. Campaigns are activated within pet retail environments and measured against actual shopper outcomes — helping brands understand how media exposure influences consideration, purchase and repeat behaviour.
How is performance measured on PetAds?
PetAds provides transparent reporting across the full funnel, from exposure and engagement through to sales impact. Using first-party retail data, brands can understand what’s working, optimise campaigns in-flight, and confidently link media activity to business results.
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