Question 1

Who can advertise on PetAds?

Accepted Answer

PetAds is designed for brands that support pet parents across food, health, care, services and lifestyle. Whether you’re an established pet brand or a newer challenger, PetAds helps you reach highly engaged pet shoppers at moments that matter - both online and in-store. Please note that your product must be sold through Petbarn stores!

PetAds also works with relevant non-endemic brands that naturally align with pet parent needs — such as insurance, utilities, automotive and home services — looking to connect with pet parents in high-intent retail environments.

Question 2

Can media agencies plan and buy PetAds campaigns?

Accepted Answer

Yes. PetAds works closely with media agencies to plan, activate and measure campaigns on behalf of their clients. We provide clear inventory, audience insights and reporting to ensure campaigns are easy to buy, optimise and evaluate alongside broader media plans. If your agency hasn't recommended a PetAds media strategy, ask them 'why not'?!

Question 3

What makes PetAds different from standard digital advertising?

Accepted Answer

PetAds is built on real retail behaviour, not assumptions. Campaigns are activated within pet retail environments and measured against actual shopper outcomes — helping brands understand how media exposure influences consideration, purchase and repeat behaviour.

Question 4

How is performance measured on PetAds?

Accepted Answer

PetAds provides transparent reporting across the full funnel, from exposure and engagement through to sales impact. Using first-party retail data, brands can understand what’s working, optimise campaigns in-flight, and confidently link media activity to business results.

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Frequently Asked Questions

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