About PetAds
PetAds is Petbarn’s retail media network, built to help brands and agencies connect with Australia’s most engaged pet parents in more meaningful, measurable ways.
We exist because pet parents don’t shop like everyone else. Their decisions are emotional, research-driven and routine-based; shaped by care, trust and long-term commitment. Media that works in generic FMCG environments doesn’t always reflect how pet parents think, feel or buy.
Why PetAds by Petbarn Exists
Pet parents are not “just shoppers”.
They are carers, planners, researchers and advocates … often all at once. They seek reassurance, value expert advice and return often to the brands they trust. Their purchase journey rarely follows a straight line, and their loyalty is earned over time.
PetAds was created to reflect this reality.
By combining deep pet-parent insight with retail media expertise, we help brands show up with relevance, confidence and credibility at every stage of the path to purchase.
Because when you truly understand pet parents, media works harder. PetAds is built on this understanding.
This is why retail media in the pet category must be planned differently – with relevance, context, and measurement built in from the start.
Powered by Petbarn
PetAds is backed by Petbarn – Australia’s leading pet specialty retailer, trusted by millions of pet parents nationwide.
Through decades of real-world relationships, Petbarn understands how pet parents shop, what they care about and how their needs change over time. From in-store conversations to loyalty data, this insight forms the foundation of PetAds’ media, measurement and planning capabilities.
It’s not just data – it’s lived experience, built on everyday interactions with pet parents across Australia.
Built on First-Party Data. Designed for Trust.
PetAds is powered by rich first-party data from Petbarn’s loyalty ecosystem, grounded in real purchase behaviour rather than inferred intent.
This allows brands to reach pet parents based on:
- Pet type and life stage
- Category and brand purchase behaviour
- Frequency, recency and routine shopping patterns
All data is used responsibly, transparently and in line with privacy standards. The result is smarter targeting, more relevant messaging and clearer measurement, without compromising trust. Measurement and targeting are delivered through transparent, retailer-owned environments aligned with industry best practice.
More Than Media – We’re a Category Partner
PetAds goes beyond media placement.
We work alongside brands and agencies as a category partner within retail media, combining insight-led planning with performance-driven execution. Our understanding of pet-parent behaviour, seasonal cycles and category dynamics helps brands move beyond impressions to outcomes that matter.
From awareness through to conversion, every campaign is designed to support growth … not just exposure.
How We Work with Brands & Agencies
We believe the best results come from collaboration. PetAds works closely with brands and agencies to:
- Build media strategies grounded in pet-parent insight
- Activate across omnichannel placements with clarity and purpose
- Measure performance through consistent, closed-loop reporting tied to actual sales
- Optimise continuously using transparent, actionable insights
Clear objectives. Clear measurement. Real impact.
About Retail Media
Retail media connects brands with pet parents at the moments that matter most — when they’re actively browsing, researching, and buying pet products.
Unlike traditional digital advertising, which often reaches people while they’re scrolling or consuming unrelated content, retail media lives within trusted retail environments. This allows brands to show up in relevant, high-intent moments and deliver messages that feel helpful, not interruptive.
At its core, retail media is powered by first-party retailer insights, using signals based on how shoppers browse and shop, rather than relying on third-party cookies. This makes campaigns more relevant, more privacy-safe, and easier to measure against real outcomes.
Because retail media sits closer to the point of purchase, it also enables closed-loop measurement, helping brands understand how activity influences product discovery, consideration, and sales — not just clicks or impressions.
For pet brands, this means reaching the right pet parents, in the right context, with clearer insight into what’s working.
