Last night in Melbourne, we officially unleashed PetAds — and the energy in the room said it all.
PetAds Unleashed brought together brand and agency partners for an inside look at how Australia’s first omnichannel pet retail media network is helping brands connect with pet parents in smarter, more meaningful ways.
A huge thank you to Nicholas Adams, Renae Usher and Wade James, who took attendees on a deep dive into what makes PetAds different — and why retail media works best when it’s built around genuine pet passion.
Across the session, we explored:
- PetAds’ full-funnel ecosystem, designed to support brands from awareness through to conversion and loyalty
- How brands can earn the same trust, love and loyalty Petbarn has built with pet parents over decades
- Real campaign results, showing how passion-led messaging drives measurable performance
- Smart targeting and closed-loop measurement, powered by first-party purchase data
The conversation didn’t stop at the stage. We saw incredible audience engagement throughout the session, thoughtful questions, and plenty of discussion around how brands can show up in high-intent pet care moments — both in-store and online.
We wrapped things up with a fun quiz, some exclusive PetAds merch, and of course… a few very special four-legged guests – because no PetAds event would be complete without puppies!
To everyone who joined us in Melbourne: thank you for being part of the Unleashed experience. We hope you left inspired by what’s possible when brands connect with Australia’s most passionate pet community — and we can’t wait to keep the conversation going.
