Pet Retail Media Solutions for Every Stage of the Marketing Funnel

PetAds helps brands connect with Australia’s most engaged pet parents across the moments that matter most — from early discovery to confident purchase. By combining Petbarn’s first-party data with omnichannel media and closed-loop measurement, we help brands influence decisions with clarity, relevance and measurable impact.

How PetAds Drives Value

PetAds is Australia’s only dedicated retail media network built exclusively around the pet category, powered by Petbarn’s loyalty-driven first-party data. Designed to activate high-intent pet parents across on-site, off-site and in-store environments, PetAds enables brands – both endemic and non-endemic – to influence and convert shoppers throughout the full customer journey.

We create value by delivering:

National reach across Petbarn stores, digital environments and oOh! outdoor, meeting pet parents wherever they shop and move
Deep first-party shopper signals (purchase behaviour, lifestyle, frequency).
Full-funnel impact, connecting brand visibility with in-store and online sales outcomes
Closed-loop measurement and incrementality insights, tied directly to transaction data

Whether you’re launching a new product, driving growth or building long-term loyalty, PetAds helps brands influence pet-parent decisions at every stage.

Digital advertising screen inside a Petbarn store showing a pet food campaign, with shoppers walking past aisles of dog products.

In-store retail media activation at Petbarn featuring point-of-purchase signage and sponsored product placement influencing shopper purchase decisions.

Retail Media Measurement & Attribution

PetAds solutions include real-time reporting that links media exposure to shopper behaviour, purchase activity and return on investment. Using Petbarn’s first-party data, brands can understand how their campaigns perform across key metrics including impressions, engagement and sales outcomes.

Closed-loop analytics provide clarity on impact across on-site, off-site and in-store activations, helping brands assess performance at different stages of the customer journey and make more informed optimisation decisions. This ensures retail media investment is measurable, accountable and aligned to broader marketing objectives.

Pet Retail Media Solutions Across Buyer Moments

PetAds connects brand-building an conversion moments across a single, integrated retail media network.

Awareness

Build early brand visibility using Petbarn’s first-party data to reach pet parents throughout their digital day across Google, Meta and TikTok. Proximity media near Petbarn stores reinforces familiarity before shoppers reach the shelf.

Consideration

Strengthen mid-funnel influence with sponsored placements, premium display, search surfaces and social-driven content formats. In-store screens help bridge online discovery with in-store decision-making.

Conversion

Capture and convert demand at the moment of purchase with sponsored products, sponsored search and point-of-purchase media that drive measurable sales uplift, reaching shoppers when intent is highest and decisions are made.

FEATURED SOLUTION

PetHacks & PetBreak:
Social-First Content That Builds Trust and Drives Action

PetHacks and PetBreak sit at the heart of the consideration stage, helping brands influence pet parents when they’re actively seeking ideas, advice and reassurance. Delivered through trusted, social-first content featuring real Petbarn team members and expert vets, these formats build credibility, deepen engagement and move shoppers closer to purchase.

Designed for the platforms pet parents use every day, this content educates, inspires and performs — blending authenticity with measurable commercial impact.

PetHacks showcases practical tips and stories from Petbarn’s passionate team — real pet lovers sharing relatable advice that shows how brands support pet health and happiness. Video-led and made for social, it’s proven to drive strong engagement and sales uplift.

Real Petbarn team members creating authentic, relatable pet advice
Social-first, video-led content designed to drive engagement
Proven sales impact, with brands seeing up to +218% comparable growth

PetBreak delivers vet-backed guidance at moments when pet parents seek trusted advice. By aligning brands with expert credibility, PetBreak builds confidence, strengthens brand preference and delivers measurable commercial results.